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Pursuant to NCAA legislation, collegiate athletes are now permitted to capitalize on their name, image and likeness (“NIL”). While many NIL deals focus on free products in exchange for a social media post, our focus is more on establishing long term value for both the athlete and the sponsor through a comprehensive marketing campaign. Some campaigns are shorter than others, but we have found that establishing win-win relationships for our athletes and their sponsors is more beneficial to the maximization and sustainability of the athlete's NIL opportunities.
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