Name/Image/Likeness (NCAA)
Pursuant to NCAA legislation, collegiate athletes are now permitted to capitalize on their name, image and likeness (“NIL”). While many NIL deals focus on free products in exchange for a social media post, our focus is more on establishing long term value for both the athlete and the sponsor through a comprehensive marketing campaign. Some campaigns are shorter than others, but we have found that establishing win-win relationships for our athletes and their sponsors is more beneficial to the maximization and sustainability of the athlete's NIL opportunities.